Let me be frank, Jeffrey Stone...


Jeffrey Stone
Wired News
660 3rd Street, 1st Floor
San Francisco, CA 94107

Los Angeles, January 27, 2005

Let me be frank, Jeffrey Stone...

There is a special reason why I am writing you today.

I've been a reader and a loyal subscriber to Wired for quite some time now. Don't worry, I intend to keep subscribing. That's not why I'm writing.

I write because today I got yet another "Professional Subscription Renewal Savings Vouche", of course for the same rate as the billion little inserts in the magazine.

It is crazy. Until I learned how to find the code for when my subscription expires - always "not for a while" - I had to go and find out when I last paid $12 or $24 to you. A waste of my time. An annoyance.

Please put a stop to it and let us just enjoy your correspondence in the form of the magazine. And maybe a yearly reminder to subscribe again. Without the hyperbole, please.

Hyperbole? Look no further than the first few lines here. That's from the last renewal promotion letter from "you" to your subscribers. Please stop insulting us.

Thank you,

Ask Bjørn Hansen


Nice job. I subscribed to Wired the first year, after I saw the first issue, and for a year I saw the mag on the newstands two weeks before I got it in the mail. I never re-upped, though I still my the mag every so often.

Hah, you're lucky -- the "Special Professional Renewal Savings Voucher" I get regularly in the mail is for $12 a year. The blow-in cards that regularly rain down onto my floor offer a subscription for $10 a year. Gee, thanks, Jeffery!

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This page contains a single entry by Ask Bjørn Hansen published on January 27, 2005 5:10 PM.

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