660 3rd Street, 1st Floor
San Francisco, CA 94107
Los Angeles, January 27, 2005
Let me be frank, Jeffrey Stone...
There is a special reason why I am writing you today.
I've been a reader and a loyal subscriber to Wired for quite some time now. Don't worry, I intend to keep subscribing. That's not why I'm writing.
I write because today I got yet another "Professional Subscription Renewal Savings Vouche", of course for the same rate as the billion little inserts in the magazine.
It is crazy. Until I learned how to find the code for when my subscription expires - always "not for a while" - I had to go and find out when I last paid $12 or $24 to you. A waste of my time. An annoyance.
Please put a stop to it and let us just enjoy your correspondence in the form of the magazine. And maybe a yearly reminder to subscribe again. Without the hyperbole, please.
Hyperbole? Look no further than the first few lines here. That's from the last renewal promotion letter from "you" to your subscribers. Please stop insulting us.
Ask Bjørn Hansen