Of course, you don't arrive at a morally profound motto like "don't be evil" without some serious thought. Here are some of the mottoes that Google tried out and rejected:
- Google! Dance with the devil, but go home before it gets serious.
- Google! We won't commit genocide in most circumstances.
- Google! Don't eat no babies.
- Google! We could do good, but we're like, whoa.
- Google! Begone, demon!