Listen to your customers

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Vani sent me a link to Perhaps the saddest IT story ever told.

"Misjudged the corporate market. The company built software products based on little market research, without a clear understanding of what the real problem worth solving was and where the sweet spot in terms of functionality and price/performance would be. Engineers asked where requirements came from, marketing said "trust us," and when it was all over, the sales people asked us what we were smoking. I understand this is life on the bleeding edge, but if you ask your customers what they want, they will tell you."

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This page contains a single entry by Ask Bjørn Hansen published on March 25, 2004 3:08 PM.

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